Privacy Policy
How we collect, use, and protect your information
Last Updated: February 27, 2025
1. Introduction
Heirloomify ("we," "us," or "our") operates the heirloomify.ai website and related services (the "Service").
This Privacy Policy explains how we collect, use, disclose, and protect information about you when you use our Service.
By using Heirloomify, you agree to the collection and use of information in accordance with this policy.
2. Information We Collect
2.1 Information You Provide
We collect information you directly provide when you:
- Create an account: Name, email address, password
- Update your profile: Profile photo, display preferences, contact information
- Upload content: Photos, videos, documents, and associated metadata (file names, dates, locations if embedded)
- Communicate with us: Support inquiries, feedback, survey responses
- Set up beneficiaries: Names and contact information of designated beneficiaries
2.2 Information Automatically Collected
When you use our Service, we automatically collect:
- Usage data: Pages viewed, features used, time spent, click patterns
- Device information: IP address, browser type, operating system, device identifiers
- Cookies and tracking: Session cookies, authentication tokens, analytics data
- Log data: Error logs, performance metrics, access times
2.3 Information from Third Parties
We may receive information from:
- Authentication providers: If you sign in using Google or other OAuth providers
- Payment processors: Stripe for subscription billing (we do not store credit card numbers)
- Digitization vendors: If you authorize a vendor to upload content on your behalf
3. How We Use Your Information
We use collected information to:
- Provide the Service: Store, organize, and display your uploaded content
- Process your content: Generate thumbnails, extract metadata, perform facial recognition (if enabled)
- Authenticate access: Verify your identity and manage your account
- Enable features: Family sharing, beneficiary notifications, Dead Man's Switch
- Process payments: Handle subscription billing and invoicing
- Communicate with you: Send service updates, security alerts, support responses
- Improve the Service: Analyze usage patterns, fix bugs, develop new features
- Ensure security: Detect fraud, prevent abuse, enforce our terms
- Comply with legal obligations: Respond to lawful requests, protect rights
4. Facial Recognition Technology
⚡ OPTIONAL FEATURE: You have full control
Our facial recognition feature is optional and works as follows:
- Automatically detects faces in uploaded photos using AI models
- Creates mathematical representations (facial embeddings) for matching
- Allows you to tag detected faces with names
- Helps you search and organize photos by person
- All processing occurs on secure cloud infrastructure
- Facial data is never sold or shared with third parties
- You can disable this feature at any time in your account settings
If you disable facial recognition, we will delete all facial embeddings associated with your account.
5. Data Storage and Security
5.1 Where We Store Data
Your data is stored using the following services:
- Google Cloud Storage: Photos, videos, and documents
- Supabase (PostgreSQL): Account information, metadata, family relationships
- Google Cloud Run: Application backend and API services
All services are hosted in secure data centers with industry-standard physical and network security.
5.2 Security Measures
We implement multiple layers of security:
- Encryption in transit: All data transmitted using HTTPS/TLS
- Encryption at rest: All stored files are encrypted
- Access controls: Role-based permissions limit who can access what
- Authentication: Secure password hashing, optional two-factor authentication
- Monitoring: Continuous security monitoring and intrusion detection
- Regular audits: Periodic security assessments and updates
5.3 Your Responsibility
Important: While we implement strong security measures, no system is 100% secure.
You are responsible for maintaining independent backups of critical data.
6. How We Share Your Information
✓ WE DO NOT SELL YOUR PERSONAL DATA
We share your information only in these limited circumstances:
6.1 With Your Consent
- Family members you explicitly invite to your vault
- Beneficiaries you designate to receive access
- Digitization vendors you authorize to upload content
6.2 Service Providers
We share data with trusted service providers who help us operate the Service:
- Cloud infrastructure: Google Cloud Platform (storage, computing)
- Database: Supabase (PostgreSQL hosting and authentication)
- Payment processing: Stripe (subscription billing)
- Email delivery: Resend (transactional emails)
- Analytics: Privacy-focused analytics tools (if implemented)
All service providers are contractually obligated to protect your data and use it only to provide their services to us.
6.3 Legal Requirements
We may disclose your information if required by law or in response to valid legal requests (subpoenas, court orders)
or to protect our rights, safety, or property.
7. Your Privacy Rights
Depending on your location, you may have the following rights:
- Access: Request a copy of your personal data
- Correction: Update or correct inaccurate information
- Deletion: Request deletion of your account and data
- Portability: Export your data in a machine-readable format
- Opt-out: Unsubscribe from marketing communications
- Object: Object to certain processing of your data
- Restrict: Request limitation of how we process your data
To exercise any of these rights, contact us at privacy@heirloomify.ai
8. Data Retention
We retain your information for as long as:
- Your account is active and you continue to use the Service
- Necessary to provide the Service and fulfill transactions
- Required by law or to resolve disputes
- Needed for legitimate business purposes (security, fraud prevention)
When you delete your account, we will delete or anonymize your personal data within 90 days,
except where retention is required by law or for legitimate business reasons.
9. Children's Privacy
Heirloomify is not intended for users under 18. We do not knowingly collect personal information from
children. If you believe we have inadvertently collected information from a child, please contact us
immediately at privacy@heirloomify.ai
and we will delete it.
Note: You may upload photos of minors as part of your family archive, but you must have legal authority
to do so (parent, legal guardian, or with appropriate consent).
10. International Data Transfers
Heirloomify operates globally. Your information may be transferred to and processed in countries other than
your country of residence, including the United States. We ensure appropriate safeguards are in place to
protect your data in accordance with this Privacy Policy and applicable laws.
11. Cookies and Tracking Technologies
We use cookies and similar technologies to:
- Keep you signed in between sessions
- Remember your preferences and settings
- Understand how you use the Service
- Improve performance and user experience
You can control cookies through your browser settings, but disabling them may limit Service functionality.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of material changes by:
- Updating the "Last Updated" date
- Sending an email to your registered email address
- Displaying a prominent notice on the Service
Your continued use after changes take effect constitutes acceptance of the updated Privacy Policy.
13. Contact Us
For questions, concerns, or requests regarding this Privacy Policy or our data practices, contact us at: